Vodafone corporate case studies

In order to reach all of the marketers within the different markets, what better way to do it than having one place where marketers can come and learn?

Vodafone global

The target audience The target audience were decision-makers who have incurred a bill that is three times higher than their tariff plan. One that was constructive. The Result The Digital Marketing Institute team then worked with Vodafone to integrate core modules and content into their e-learning system to make it easy for their global workforce to train together, wherever they were, and whenever it suited. See all winners from the International B2B Marketing Awards Strategy Strategies for the campaign included reduction of churn, improvement in customer experience, and becoming a digital telco across customer touch points. Submissions close 12 June BST. It also wanted to provide prompt solutions across both digital and non-digital channels, such as app, online or dedicated phone number. It aimed to do this by empowering customers with immediacy of information and decision-making by telling the key story behind their high bill i.

Customers can also call a dedicated call centre team — even while abroad — to speak to an advisor directly, given the delicate nature of the issue. The bill shock campaign drives digital by directing customers to the website with details of proposed solutions and invites them on other digital self-service channels like the My Vodafone app.

Solutions presented in the bill shock campaign include specific product benefits e.

vodafone business marketing

It aimed to do this by empowering customers with immediacy of information and decision-making by telling the key story behind their high bill i. Bill shock is one of the biggest reasons for churn.

In these pages, customers are then presented with a choice of channels like the My Vodafone app, website, or SMS text. The video-based learning content is now used by Vodafone Marketing Academy staff all over the world.

vodafone iot case studies

Having a learning management system meant that their staff already knew the benefits of learning online. March - April: Campaign fully launched and continues to run at the end of each month to coincide with billing period.

Vodafone corporate case studies

Their staff could choose from modules in both the Professional Diploma in Digital Marketing and from the Specialist Diplomas. However, either way they have decision rights on the account and will likely be directly impacted by the high bill.

Vodafone business portfolio

The video-based learning content is now used by Vodafone Marketing Academy staff all over the world. However, either way they have decision rights on the account and will likely be directly impacted by the high bill. Solutions presented in the bill shock campaign include specific product benefits e. As most accounts have multiple mobile lines on the account they may or may not be the ones responsible for the usage charge. And it will be a consistent learning approach. The Result The Digital Marketing Institute team then worked with Vodafone to integrate core modules and content into their e-learning system to make it easy for their global workforce to train together, wherever they were, and whenever it suited. To the customers, this means receiving a personalised call to action in a one-to-one communication style. The next step was to find the right partner, to provide the content the company needed. Customers can also call a dedicated call centre team — even while abroad — to speak to an advisor directly, given the delicate nature of the issue. In these pages, customers are then presented with a choice of channels like the My Vodafone app, website, or SMS text. In order to reach all of the marketers within the different markets, what better way to do it than having one place where marketers can come and learn? Furthermore, the greater the bill shock, the higher the churn rate, ranging from 9. Media, channels or techniques used The campaign media is made up of seven SMS variants, each with a dedicated landing page tailored to the bill shock cause and with the relative call-to-action to resolve the specific issue. This campaign managed to reduce churn thanks to tailored service information, allowing customers to promptly take actions on their account to safeguard themselves against further overage. A launch was also successfully supported by with a range of creative promotions — from e-flyers to newsletters and helped generate awareness and enthusiasm for the courses through internal campaigns.

Due to size, these businesses are not account-managed so are very sensitive to a one-to-one communication approach.

Rated 9/10 based on 11 review
Download
Vodafone case studies and information