Pest analysis in medical tourism industry

Tourists who visit Jamaica are, therefore, primarily involved in activities such as going to the beach, snorkelling, scuba diving and glass-bottom boating.

Bartels, A. Similar to Malaysia, the Ministry of Health Singapore had established Singapore Medicine, a government-industry partnership, in Tan, J.

SCUBA divers might unintentionally cause damage the reefsduring the diving process. On the other hand, tourism has the potential to create beneficial effects on the environment by contributing to environmental protection and conservation.

Gan, H. Among the popular advanced treatments offered in Malaysia for foreign patients are cardiac procedures, orthopaedic, cancer treatment, fertility treatment, cosmetic surgery and general health screenings. A study on the social impact of tourism onSingapore Khan et al.

pestle analysis for tourism industry

Hence, the objective of this paper is to provide a descriptive, yet meaningful comparison of the four medical tourism destinations: Malaysia, Singapore, Thailand and India, through the use of SWOT analysis. Affordable cost, less waiting time, relative political stability, minimal language barrier and various tourism attractions lend Malaysia a distinct comparative advantage [4, 12].

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Tourism industry