Burger King also differentiated itself when it installed the drive-through window in its restaurants in Inthe golden arches adopted as its corporate logo, with the introduction of Ronald McDonald as its mascot arriving the following year.
Because of high employee turnover in the industry, training for new employees need to be standardized, rapid and effective.
Alternate Strategies Strategic Possibilities Stay-on-the-offensive strategy: The main goal of the stay-on- the-offensive strategy is to be a proactive market leader. For the achievement of customer value, focus of the company remain on real-time information flow which permits instant corrections of the menu and prices in response to preferences and changing needs of the customers and competitive environment.
Setting up efficient and standardized kitchens and focusing on foods that can be cooked quickly are two of the ways that McDonald's became so successful in this competitive industry, according to Business Week. With care attention to customer service and operational detail, your fast food enterprise can hopefully turn a reasonable profit.
With their newly found success, the brothers decided to overhaul their operations. McDonald's understands your busy lifestyles and the demands on your time. The following table shows the costs and markups associated with McDonald's signature hamburger, the Big Mac, bought at a McDonalds.
The global fast food industry has had a tremendous growth over the last few decades. One company might purchase their meat supplies from a couple different meat manufacturers, then purchase their dairy needs from a number of different dairy companies, and also purchase their bakery products from a variety of sources.
With students, they can use fast food in their school, in their break- time with their friends.
Burger King has 11, stores in 58 countries and Wendy's operates 9, restaurants in 33 countries worldwide.