What is their education level? What are the best things about your company? Where you can add some additional value? Examples include companies like Mejuri and Endy. It's an opportunity to put to paper some of the more intangible facets of your business, like your principles, ideals, and cultural philosophies.
Think of companies like Knix and Qalo. What do you foresee earning in revenue?
With so many channels to reach your customer, which one is best for you? What is your content marketing strategy? To give a holistic overview of your ideal customer, describe a number of general and specific demographic characteristics.